» Posts by Amanda Connon-Unda

Insights into Building Better Customer Experiences at MWC 2017

Written by Amanda Connon-Unda

With Mobile World Congress now wrapped up in Barcelona, I have a moment to catch my breath and reflect on insights from the conference where over a hundred thousand attendees spent a week immersed in the mobile world. Here are some of the hallmark trends that are essential to creating successful digital products and services. Give Customers What They Care About Raja Rajamannar, the CMO...

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Why Banks and Telecoms Need to Embrace Innovative Identity Technologies

Written by Amanda Connon-Unda

Emergent trends in biometric data, persistent identity, blockchain technology, and security, have banks and telecom companies on their toes when it comes to effectively using identity validation while being mindful of customers’ needs. In a panel discussion at Mobile World Congress in Barcelona last week, leaders and advocates for new identity technologies discussed the implications for the financial services and telecom industries. The Future of...

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Integrating Your Brand’s Omnichannel Strategy With Your Digital Supply Chain

Written by Amanda Connon-Unda

As a forward-looking brand strategist, whether you’re in automotive, beauty, fast-fashion, or any other number of categories, you need to live up to your customer’s expectations. Their expectations are in the physical realm, online in digital, and during all touchpoints of their experience with your product or service. In order to do this effectively, brands today need to fully integrate their omnichannel strategies...

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8 Ways to Create Opportunities for Women in Tech

Written by Amanda Connon-Unda

In this post our Marketing Director reports on great ideas for fostering diversity, while attending Collision Conference's Women in STEAM (Science, Technology, Engineering, Art and Math) Roundtable in New Orleans last month. There are many creative approaches that individuals and groups are trying out as they aim to foster more diversity in their workplaces. We can all learn through hearing about each others' experiences and...

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250 Developers Participated in the ‘Break Poverty’ Hackathon and Discussed Opportunities for New Platforms

Written by Amanda Connon-Unda

Danielle Thé at the 'Break Poverty' Hackathon. Photo by Jessie Lau. Last month 300 developers, volunteers and mentors worked tirelessly for 48 hours during a rainy weekend to create solutions for mobile applications, with the winning app to be implemented in rural Kenya by Free the Children. While developers in Nairobi worked at iHub - an innovation hub for technologists - participants worked along with...

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