» Posts by Ken Ono

Writing Analytics User Stories

Written by Ken Ono

“Your job isn’t to build more software faster: it’s to maximize the outcome and impact you get from what you choose to build.” - Jeff Patton, User Story Mapping A key to successful projects is incorporating learnings to drive decisions. To obtain learnings from live users, teams must deliver features that collect and analyze behaviour. This post discusses writing user stories that involve...

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Two Good Approaches for Implementing Analytics Tags

Written by Ken Ono

Good analytics are no longer just a nice-to-have. Your digital analytics are one of your competitive imperatives. Companies that win, will succeed through data driven insights and increasingly through automated intelligent systems. Front and center in this battle ground are web and mobile analytics. Modern websites and applications track user actions to drive insights and dynamic personalization in a constant game of conversion rate optimization....

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Google Analytics Best Practices for JavaScript Developers

Written by Ken Ono

As a JavaScript developer, you may find it disorienting when you first start learning about yet another large subject matter that is Google Analytics and Google Tag Manager (GA/GTM). There are many GA/GTM articles and examples that paint a confusing or outdated picture for single page and mobile apps. However, fear not. This post introduces GA/GTM to seasoned JavaScript developers and suggests...

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