» Posts by Ken Ono

Assessing an Organization's Analytics Maturity

Written by Ken Ono

When delivering mobile and web applications that include analytics, it is important to gauge the organization’s current analytics capabilities and how the project can advance them. Knowing this, the project can deliver the appropriate analytics features and ensure that the investments being made are appropriate and improve the organization’s data-driven processes. Level 0 - No Analytics This is getting to be rare nowadays...

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When to Integrate Analytics into Development Projects

Written by Ken Ono

A common scenario is to tack implementing digital analytics onto the end of a project at the last minute. While this is much better than flying blind, better outcomes can be obtained by spending that time earlier in the project. Delivering web and mobile products that integrate with tools such as Google Analytics, Adobe Analytics or Amplitude greatly enhances web and mobile product’s value...

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Impact of Cycle Time on Customer Facing Enterprise Mobile and Web Applications

Written by Ken Ono

With support from Dave van Reese. Enterprises inspired by Agile and Lean startups often embark on mobile and web projects only to be disappointed. Although they faithfully implement many Lean practices, entrenched processes elongate cycle times and can dampen the benefits. This article examines the negative impact of delivering large releases infrequently, techniques for shortening cycle times and the benefits associated with success. Common Enterprise...

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Writing Analytics User Stories

Written by Ken Ono

“Your job isn’t to build more software faster: it’s to maximize the outcome and impact you get from what you choose to build.” - Jeff Patton, User Story Mapping A key to successful projects is incorporating learnings to drive decisions. To obtain learnings from live users, teams must deliver features that collect and analyze behaviour. This post discusses writing user stories that involve...

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Two Good Approaches for Implementing Analytics Tags

Written by Ken Ono

Good analytics are no longer just a nice-to-have. Your digital analytics are one of your competitive imperatives. Companies that win, will succeed through data driven insights and increasingly through automated intelligent systems. Front and center in this battle ground are web and mobile analytics. Modern websites and applications track user actions to drive insights and dynamic personalization in a constant game of conversion rate optimization....

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