» Posts by Megan Wheeler

You Don't Know What You're Missing

Written by Megan Wheeler

Co-written with Sean May. The importance of user intelligence in giving the customer what they actually want. Once Upon a Time... Companies once rose and fell based on the word-of-mouth they could generate around their products. Business must have gotten much more complicated with the mass consumption of radio and magazines. The mom and pop shops, having figured out print branding, would have had a...

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Is your eCommerce Platform Optimized to Drive Revenue?

Written by Megan Wheeler

A common dilemma for leaders with eCommerce platforms across industries is recognizing when their online shopping platform’s functionality is falling behind – or when the cost of keeping up is wasting valuable money and resources. You need to improve your platform if your current service is: Losing customers While there are many reasons why an online shopper might change their mind at checkout time, your...

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