» Posts on Analytics

Analytics During Project Kick Off

Written by Ken Ono

Building digital analytics features into web and mobile products is a small but strategically important set of activities when building out an MVP (minimum viable product) or rewriting a product. This blog post reviews where analytics planning intersects with other project kick off activities. Preparing for the Kick Off Much important information is gathered leading up to the project kick off. This could be in...

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When to Integrate Analytics into Development Projects

Written by Ken Ono

A common scenario is to tack implementing digital analytics onto the end of a project at the last minute. While this is much better than flying blind, better outcomes can be obtained by spending that time earlier in the project. Delivering web and mobile products that integrate with tools such as Google Analytics, Adobe Analytics or Amplitude greatly enhances web and mobile product’s value...

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Tracking Form Completion in Google Analytics With Redux

Written by Thomas Marek

In this tutorial we're going to collect analytics on a Redux-powered user form. You will learn: How to measure user drop off in forms using Google Analytics. How to create a destination funnel report in Google Analytics. How to map Redux actions to Google Analytics events and page views. This tutorial assumes prior exposure to Git, JavaScript (ES2015), and Redux. The App We'll be collecting...

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How to Track Analytics with Redux and Google Tag Manager

Written by Johanna Lee

Google Tag Manager (GTM) makes it quick and easy for digital marketers to manage what events are sent to analytics servers such as Google Analytics (GA). However, integrating GTM and developing a maintainable tagging strategy is challenging for those who are new to it. Here I am introducing an open source project called ReduxBeacon that resolves the challenge with GTM integration for apps using Redux...

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Writing Analytics User Stories

Written by Ken Ono

“Your job isn’t to build more software faster: it’s to maximize the outcome and impact you get from what you choose to build.” - Jeff Patton, User Story Mapping A key to successful projects is incorporating learnings to drive decisions. To obtain learnings from live users, teams must deliver features that collect and analyze behaviour. This post discusses writing user stories that involve...

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