Written by Kyle Gordon
DX3, Canada’s leading technology, digital marketing and retail event took place on March 8 and 9. Rangle was there to help marketers, brands and retailers understand how technology is affecting the customer journey, and how they can use technology and measurement to their business advantage. Through stage sponsorship, a booth explaining our lean eCommerce messaging and a speaking session by Doug Riches, Group Technology...
Written by Amanda Connon-Unda
As a forward-looking brand strategist, whether you’re in automotive, beauty, fast-fashion, or any other number of categories, you need to live up to your customer’s expectations. Their expectations are in the physical realm, online in digital, and during all touchpoints of their experience with your product or service. In order to do this effectively, brands today need to fully integrate their omnichannel strategies...
Written by Shawn Griffiths
If you’re building web or mobile apps for an enterprise, it’s beneficial to release the minimum viable product (MVP) into the hands of your customers as quickly as possible. However, that’s easier said than done, with so many dependencies and stakeholders involved, and so many dollars at risk. As a business or technology leader, product owner, or software architect, you might fear...
Written by Shawn Griffiths
Online shopping continues to rapidly grow in the U.S. and global markets, yet most retailers are still figuring out how to do business in an omnichannel world. E-commerce driven companies like Amazon, on the other hand, are crushing brick and mortar focused retailers in online shopping revenue. More than half of every $1 of retail e-commerce growth in the U.S. is already earned...
Written by Design Team
Fear & Loathing in Project Kickoff The first experience you design is for your stakeholders — and your project’s success depends on it. Because Rangle is a consultancy, we have the opportunity to work with many different clients over a relatively short period. Over the last two years, we’ve been able to refine a lean discovery process that allows us to rapidly align our...